SportBusiness.com

EUROSPORT.COM LAUNCHES UK SITE

Eurosport.com has launched six new country-specific sports sites, including eurosport.co.uk in the UK.

The site will concentrate on eight main sports; football, rugby, motorsports, cricket, golf, tennis, athletics and wintersports.

Said Laurent-Eric Le Lay, Director of Eurosport Enterprises. "Our pan-European site in English, eurosport.com, will continue to give broad coverage of all major European sporting events, but now with the creation of eurosport.co.uk, we will let fans get behind-the-scenes of the sports they love most, with their own local heroes."

The multi-media site will include live coverage of Premiership soccer matches, cricket matches, Heineken Cup and Zurich Premiership rugby matches and Formula 1 races.

Added to this are minute-by-minute commentary of matches, many audio and video elements, interviews with sports industry players and sporting columns from UK athletes.