This Emmy award- winning feature will be seen in an estimated 200 countries. Last season's Super Bowl was viewed by an estimated 700 million viewers outside of the United States.
In addition to the branded first-down line in the world feed, Televisa in Mexico and Can West Global Television in Canada will each broadcast a PVI branded First-Down Line with advertising specific to each of those countries. This is the first time such country specific, targeted advertising has appeared in any such game.
"The Super Bowl is the single biggest sporting event in the world and PVI's branded first-down line is the most effective sponsorship element in sports broadcasting," said Dennis Wilkinson, president and CEO of PVI.
"In our continuing effort to educate fans around the world about the rules of our game, PVI's branded first-down line serves as an important teaching tool," said Doug Quinn, senior vice president, NFL International. "In addition, virtual advertising is changing the face of advertising by bringing advertisers and broadcasters opportunities to reach viewers when they're most attentive -- during the game."
Virtual imaging firm Princeton Video Image, Inc. (PVI) is to produce a branded first-down line for the first time in the international live television feeds of Super Bowl XXXV.
