SportBusiness.com

MCG BUYS NEW EVENT MANAGEMENT SOFTWARE

The Melbourne Cricket Ground, one of Australia?s greatest sporting venues, has purchased "Event Business Management Software" (EBMS) from St Louis, Missouri?based Ungerboeck Systems, Inc (USI).

EBMS is an integrated software package including 22 different modules, from sales and marketing, event booking, event management, inventory, right through to full accounting and financial analysis.

The ground is managed through four departments: club (membership matters, office management, events, arenas, maintenance), commercial (museums, tourism, corporate suites, catering, tenant liaison) and finance and administration (accounts, human resources, computer systems).

MCG administrators are also responsible for servicing the ground?s resident football clubs and the tenant sport organisations - the Australian Football League, Australian Cricket Board and Victorian Cricket Association.

Other EBMS clients include Stadium Australia, Melbourne and Olympic Parks, Pontiac Silverdome, and Pacific Bell Park in San Francisco.