The deal will involve significant branding on the side pod, nose and front wing of the cars from the start of the 2002 Formula One season. The company's logo will also appear on the drivers? overalls and helmets.
?We are the world's leading mobile telecoms company and it is our objective for Vodafone to be recognised as one of the leading global brands. I am confident that the sponsorship of Ferrari, with the immensely valuable media coverage that Formula One attracts, will help us towards achieving this ambition,? said Chris Gent, Vodafone?s chief executive.
Vodafone currently sponsors UK Premiership soccer club Manchester United and the England cricket team. Gent said he wants all Vodafone's customers and potential customers to ?recognise the Vodafone network wherever they are.?
Telecommunications giant Vodafone has signed a three-year sponsorship deal with the Ferrari Formula One team for an undisclosed sum.
