Through the partnership, Community First now has access to the 450,000 members of associations (NSW sites only) already signed with iSport, including cricket, soccer, baseball and netball, to promote its unique affinity program, Community First partnerships.
The programme enables sporting clubs to earn revenue by encouraging their members to consider Community First as an alternative for their banking requirements.
Community First launched the programme in January and since that time has formed partnerships with numerous clubs with some 10,000 members.
?iSport provides access to a substantial community of participants, providing the business to consumer (direct marketing) opportunity, both on and offline,? said iSport.com Australia general manager, Robert Wheatley.
The iSport website provides access to a sports market where national, state and association bodies publish a wide range of information to their clubs, teams and individual members.
The site is the official and exclusive domain for the exchange of information, goods, and services for the groups involved.
Community First Credit Union has confirmed a financial services partnership with iSport, the Sydney, Australia-based provider of technology solutions and direct marketing services to sporting bodies.
