SEGA, the computer Games manufacturer, is set to follow its sponsorship deal with London based soccer club Arsenal by signing with a leading French club in the next seven days.
Jean Francois Cecillon, head of Sega Europe, told Sport Business that the French deal would be followed by a similar arrangement with a cub from Spain.
The deals are part of a marketing programme to Sega is set to roll-out its mould-breaking Dreamcast product in Europe. Dreamcast takes computer gaming to the next stage, allowing players to utilise the internet.
FULL STORY: SPORT BUSINESS INTERNATIONAL ISSUE 36, JULY 1999
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