It is the Eagles first foray into virtual advertising and IVS vice president Mervyn Trappler sees it as ?another example of the acceptance of virtual advertising by a major sports franchise.?
The Eagles will use virtual advertising to integrate national and local advertising packages as well as taking advantage of IVS? Imadgine virtual replay system for half time analysis of the key action.
The system will be used for games during August against the New York Jets, Baltimore Colts, Pittsburgh Steelers and New England Patriots.
