Fourteen of the event's sponsors are scheduled to use PVI's system in the San Diego games, which will be broadcast on ESPN and espn2 in June.
Director of event marketing at ESPN Leslie Andrews, said: "We are always looking for new and innovative ways to satisfy our advertisers. We are excited to be using this form o fexposure in the X Games."
Brown Williams, chairman of PVI commented: "We are very enthusiastic about our continued partnership with ESPN and are thrilled to provide ESPN and its X Games advertisers with the opportunity to utilize this innovative technology."
In the broadcasts, selected advertisers will have their logos electorinically inserted onto the street luge course during event competition on a rotating basis. PVI technology has been used in over 500 live broadcasts of sports events including Major League Baseball, and the Super Bowl XXXII, allowing teams, or broadcasters to distribute different advertising images, ranging rfrom static to animated, to various parts of the world simultaneously.
The X Games will showcase more than 400 athletes competitn in 10 sports categories ranging from in-line skating, sky surfing and street luge racing.
ESPN will televise the games to more than 175 countries and territories.
Princeton Video Image Inc (PVI) has signed an agreement with ESPN, the international sports broadcaster, to use their virtual advertising system during the 1998 X Games.
