Marketing agency, The Shop is launching a three-year strategic positioning programme focusing on the European Pro Wakeboarding Championship Tour.
The 'Freestyle Festivals' programme is an all-encompassing marketing strategy incorporating traditional media, events, stunts, guerilla marketing, ethical marketing and PR.
The ethical marketing element of the strategy contains the option of all ticket revenue going to an agreed charity and a sub-programme that makes the sport accessible to disabled, handicapped and deprived young people.
The programme has a budget of up to $7.23million (B8m).
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