Bowie will speak about what needs to change in the motorsport industry on the first day of the two-day seminar which takes place on December 13-14 in Monte Carlo, Monaco.
"This seminar will focus on new ways of thinking on this and other business issues that are critical to the survival of our sport," said Bowie. "As the cost of motorsports continues to rise, and competition from other entertainment sectors for marketing budgets of potential sponsors encroaches, the value proposition motorsport offers must keep in step."
