As part of the new arrangement, Bollinger will have a specially constructed marquee, a Bollinger Bar and the drink will be heavily advertised at corporate hospitality venues.
Bill Page, managing director of Mentzendorff said: "We have no doubt that many rugby followers are part of our target market and that they will be delighted to see Bollinger at the home of English rugby."
Paul Vaughan, commercial director of the RFU added: "This partnership is absolutely right for rugby supporters and we look forward to working with Bollinger to deliver their objectives."
