The league, which signed a deal with Columbia TriStar TV to partner on the ventures some two years ago, is now reportedly transferring its discussions to other broadcasters - a move which it hopes will eventually lead to an end product.
The sitcom idea for a behind-the-scenes look at a fictional NBA team got through the script development phase but Columbia was not confident enough to commission production of a pilot show.
According to sources close to the deals, the NBA is now including the non-game programming ideas in its contract negotiations with existing mainstream broadcast partners NBC and the AOL Time Warner subsidiaries TNT and TBS.
The NBA will earn more than $50 million (B56.04m) this year from domestic revenue from its non-game programming only.
Amongst this income is a deal with ESPN for a 13-episode reality series focusing on the daily lives of the young players from one of the teams in the NBA's development league.
The NBA is still ploughing ahead with its wish to diversify its TV content by producing either a behind-the-scenes sitcom or an animated series despite the projects having been in development for more than two years.
