SportBusiness.com

Ajax reports flat results

Dutch soccer club Ajax of Amsterdam has recorded year-end results in line with its moderate performances on the pitch in 2000/2001.

Ajax cut losses down to B8.2m ($8.2m) in the year to June 30, 2001, representing a B400,000 ($356,000) improvement on the previous year’s results.
Total turnover for the club, which currently tops the Dutch league, grew from B46.1m ($41m) to B49.5m ($44m), with small increases seen in all areas, except merchandising and season ticket sales.
The best performer was sponsorship, which rose B2.8m ($2.5m) to B17.84m ($15.8m) as the new deal with main sponsor ABN-AMRO was activated.
Deals with Siemens, Grolsch and Kellogg's also boosted sponsorship revenue.
TV income was only slightly up from the previous year's B2.97m ($2.6m) to B3.5m ($3.1m) – a tiny amount by the standards of the club’s rivals from the major European TV markets.
Ajax played in the UEFA Cup last season but were eliminated in the second round.