The London Stock Exchange-listed company acquired the rights of the Jaguar F1 Racing and BMW Williams F1 teams for its Formula One licensing and merchandising subsidiary TMG.
It already has existing deals in place with British American Racing, Jordan Grand Prix, and Benetton Formula One. it also provides licensing and merchandising services for Honda F1, Michelin F1 and more recently, Vodafone – 2002 sponsors of Ferrari.
Podia acquired the rights from NASDAQ-listed Action Performance Companies Inc (API). As part of the deal, Podia also acquired the trackside vending rights for the Australian Grand Prix, the first race of the 2002 season.
