The 24-hour network, which was fully acquired by Fox in July after a buyout of the stakes held by Comcast Corporation and Cox Communications, will be relaunched as the Speed Channel on February 4, showcasing new programming and a new logo and on-air look.
The channel's content will consist of action from the CART, NASCAR and Formula One circuits as well as the World Rally Championships and the American LeMans Series.
Also scheduled is a return of the popular 'Inside Winston Cup' NASCAR magazine show which had been shelved earlier this year.
The rebranding of the network signals Fox's intent to marry the channel's existing content with its growing portfolio of motor sports coverage.
Speedvision president Jim Liberatore commented: "This is just the first step in an evolutionary process to deliver a more focused and quality product so that viewers will continue to distinguish the Speed Channel as the top motorsports destination.
"We have every expectation that with our enhanced Fox Sports influence, Speed Channel programming and production will continue to be the benchmark for motor sports television."
Speedvision is currently available in more than 45 million homes.






