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NFL goes interactive on Sky

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The UK’s Sky Sports television channel is to enhance its coverage of the NFL by providing viewers of its digital service with access to on-screen statistics.

Starting this weekend, viewers will be able to call up results and games statistics – provided by the NFL from the US.

Said Piers Croton, head of Sky Sports’ interactive services: “Whether it’s calling up information on the featured game, keeping an eye on the key performances, or staying up to date with scores from around the league, viewers can now play a major role in the way they view the broadcast.”