Hoping for an upturn will be Grupo Televisa, the country’s largest and most watched broadcaster (with 73 percent audience share), which posted a 1.9 percent fall in consolidated third quarter revenues to $568million (B639.5m) and a 3.6 percent drop in EBITDA to $155.4m (B174.9m).
Broadcasters are hoping that the World Cup will generate the same advertising appeal as last year’s Olympic Games, which brought in one-off revenues of $20.2m (B22.8m). Their absence, this time around, contributed to a 4.9 percent decrease in TV broadcasting sales.
Mexico’s second largest broadcaster, TV Azteca, which earned $17m (B19.2m) from the Olympic Games, has created Azteca Americas Network, a joint venture with California-based Pappas Telecasting, as it looks to extend coverage in the lucrative US Hispanic market, estimated to be worth $1.5 billion annually.
The agreement will focus on the formation of revenue sharing associations with groups of TV stations, which broadcast TV Azteca’s programming in the US.
