The one-year sponsorship agreement includes on-air entitlements around all ‘live’ matches and repeats on ESPN and STAR Sports, as well as marketing and on-line benefits.
“Toshiba and Carlsberg already have a strong involvement with football globally, making this a fitting partnership,” said ESS managing director Rik Dovey. “The popularity of the English Premier League is now at an all-time high, watched by over 165 million people across Asia.”
Both sponsors will leverage the association in conjunction with their global and regional marketing strategies. Said Kenichi Ohgiya, group manager, Toshiba Agency for Toshiba: “As an official IT partner of the 2002 and 2006 FIFA World Cups, we are aiming to expand our brand positioning globally and believe that sponsorship of the English Premier League will bring us one step closer to that goal.”
Toshiba’s sponsorship also extends to Goals! – a presentation of the week’s best action drawn from the Premier, Spanish, Italian and Champions leagues.
Mogens Thomsen, sales and marketing director of Carlsberg Asia Ltd, added: “Carlsberg’s sponsorship of the EPL is a reflection of our commitment to bring world class football to Singapore and Asia.
“The Carlsberg Challenge which marked Liverpool FC’s first team’s first visit to Singapore in July this year was a very successful event and we received overwhelming response from football fans in Singapore.
“We already have a strong global involvement with football and this broadcast sponsorship is a further extension of Carlsberg’s long association with the world’s most popular football league.”
This season, Asian soccer fans will be able to choose from coverage of 165 ‘live’ games and over 1000 hours of Premier League programming.
