The deal secures Action Performance the exclusive rights to design, manufacture and distribute apparel, die cast and novelty items for Chip Ganassi and Ganassi's racing teams.
Terms of the licensing agreement, which runs through 2011, also include personal appearances by Ganassi and team drivers for TV, luncheon and distributor meetings, trackside and other promotional purposes.
The company will also represent Ganassi and Ganassi team drivers as their sole agent in negotiating licensing and other marketing and promotional agreements relating to products not in direct competition with Action's licenses.
"As Ganassi's agent, this represents a natural extension of our core business and will allow us to capitalize on our extensive capabilities,'' said Fred Wagenhals, Action Performance chairman, president and chief executive.
"Our strategy is to leverage these capabilities to assure that Chip Ganassi Racing's commercial opportunities are maximized through sales of licensed merchandise designed and developed by Action and other vendors.''
Action distributes products through a variety of channels, including trackside at racing events, a worldwide network of wholesale distributors and specialty dealers, QVC, the Racing Collectables Club of America (RCCA), goracing.com, and mass retail department stores and chains.
