“What people tend to forget is that ticketing is just as big a market as sports sponsorship and television.” said Walmsley. “As the cost of running sports teams and events spirals ever upwards, managers must identify new streams of revenue and maximise income from existing sources. On either count, ticketing has a central role to play in building the future of sport.”
To receive the Executive Summary of SportBusiness "Maximising Revenue from Sports Ticketing" report free of charge, please email reports@sportbusiness.com or phone +44 (0)20 7934 9194
