SportBusiness.com

Cedric Kushner merger delayed

Zenascent Inc, the New York over the counter billboard-listed incubator company for sports and entertainment event promotion, is to extend the time frame of its merger with Cedric Kushner Boxing (CKB) to allow more time to raise funds.

Under September’s merger agreement it was decided to pursue third-party financing and a bridge loan, a move which has stalled CKB’s intention to become the first boxing promotions company floated on the stock market.

Zenascent decided in February that it was redefining its business model to focus on sports and entertainment event promotion, and would merge with what is considered one of the most successful boxing promotional organisations in the world.

Cedric Kushner’s thoughts on the flotation and the state of world boxing can be found in the FEATURES section of sportbusiness.com.