It reveals that while the number of sponsorship rights deals being signed around the world continues to grow, the number of sponsorship deals signed by internet and telecoms companies has declined dramatically in 2001.
Said William Fenton of Sports Marketing Surveys: “By projecting the likely number of deals from those already reported internationally and published by Sports Marketing Surveys/SRi, the internet sector appears likely to be 63 percent less active this year than in 2000. The telecoms companies who have also been under a cloud this year, have reduced their activity by an almost exactly similar margin.
“The car and banking sectors have taken up the slack with the car industry using sponsorship, and especially broadcast sponsorship to stand out in a crowded global marketplace. A good example would be Toyota’s sponsorship of F1 coverage in the UK, investing $37m (B40.3m) over four years.
“There have been some very large agreements made by banks sponsoring tennis, such as BNP Paribas for the Davis Cup (pictured) reported to be worth $30m (B32.6m) over three years, and JP Morgan’s US Open sponsorship for a reported $40m (B43.5m) over four years."
