SportBusiness.com

Boxers get branded

Two boxers in the US will face each other this weekend – sporting identical tattoos of their sponsors.

Angel Manfredy and Julio Diaz take to the ring in Corpus Christi tomorrow – both backed by the same sponsor, and both sporting tattoos advertising the GoldenPalace.com website.

The winner of the 12-round IBF lightweight eliminator bout will take on the champion Paul Spadafora late this year or early next.

Last week, the sponsor backed Bernard Hopkins, the first undisputed middleweight champion since 1987, who became the first professional boxer to ever advertise on his body.

Tomorrow’s bout will be televised on HBO.