Star Choice unveils Canucks PPV offering

Star Choice, owned by media group Shaw Communications, is battling with digital platform Bell ExpressVu to be the leading Canadian broadcaster and sees a proliferation of hockey content as key to its success. The PPV package, priced at $59.95 (B64.97) or $9.95 (B10.78) per game, kicked off last night with the Canucks pre-season game against the Calgary Flames which was available free to Star Choice sports package subscribers as a preview event. Brad Shaw, senior VP of operations at Star Choice, stated: "We already offer customers more than 400 hockey games at no additional charge. There is no doubt that with these games, the new NHL network, and now additional Canucks games on pay-per-view, Star Choice has the best and most affordable hockey programming in the country."