White joins Sportsworld from service provider Sportcentric having previously been employed by Fox Sports International where, as vice president for programme sales, she worked on the Spanish soccer league and the US PGA Tour.
In her new post, White will be responsible for TV sales of all sports events and magazine output including the TV rights for a range of action and free sports such as skateboarding's World Cup.
Heather White has been appointed as the new head of sports sales at marketing and media company Sportsworld Media Group.
