SportBusiness.com

Guinness signs again with London Irish

London Irish rugby union club and brewers Guinness have renewed their partnership to ensure the famous stout remains the team’s official beer for another three years.

The Dublin-based brewing company has enjoyed a long association with both the ‘Exiles’ and the sport at large, most notably as a sponsor of the 1999 Rugby World Cup.

Guinness brand manager Mark Sandys said of the tie-up: “London Irish is striving for success on the field, but the club still knows how to have fun and that’s where Guinness comes to the fore.”