Online traffic to its site has grown at an average of 15 percent a month to reach the milestone in its independently audited September user figures.
The analysis also revealed that 1.1 million unique visitors use the site, with 225,000 returning for updated information at least twice a week.
WilliamsF1 officials attribute the success of the portal to a combination of global interest in Formula One, the site’s news feed provided by team sponsor Reuters and a range of technical innovations.
Jim Wright, WilliamsF1’s head of marketing, said: “Our intention is to convey information about our team partners as a core element of our sponsorship strategy, but we have been mindful of our all-important audience and the need to keep the content invigorating and unique.”
Users have so far spent a total of 734,000 hours browsing the site, which was launched alongside the 2001 WilliamsF1 race-car at Silverstone in January. At any one time it has an average global audience of 28,000 online.
