SportBusiness.com

Premier One lines up first English club deal

Premier One Racing is set to announce its first English soccer club later this month - as it promises all major European clubs will be represented in the new motorsport.

Premier One intends to field a grid of 24 Formula 1-style cars for a global grand prix series – with all vehicles sporting the brands of the soccer clubs involved.

Last month it unveiled its first club – Portugese giant Benfica – and has shrugged off suggestions failure to get the biggest clubs could damage the sport.

Speaking to sportbusiness.com