As opposed to other clubs that contract sportwear manufacturers to make their kit the Bilbao club will produce its own.
"That way the club retains exclusive control over merchandising instead of relying on the strategy of sportswear companies," said director Jose Luis
Bilbao.
He added that the "Athletic" brand allows the club "to position itself ahead
of the commercial politics of the multinationals that sponsor football clubs".
Athletic de Bilbao celebrates its centenary.
Spanish soccer club Athletic de Bilbao has taken a pioneering step in Spain by launching its own brand of kit bearing the brand name "Athletic".
