The products crossed 50 categories and CPP expects the number of official products to increase to 1,000 before the end of this year
“Our strategy to promote and market FIFA World Cup-related products in the Asia-Pacific region includes cooperation with well-known companies such as Coca-Cola and MasterCard International, two of the Official 2002 FIFA World Cup Korea/Japan Partners ,.” said Alex Romer, managing director of CPP Korea.
The show comprised the World Cup “autumn/winter collection” and included T-shirts, sweaters and jackets as well as accessories such as pins, key-rings, bags and children's goods.
