“New Balance is proud to support the Union Internationale de Pentathlon Modern (UIPM), this exciting sport and its athletes, who are considered the most complete athletes of the Olympic Games,” Jim Davis, chairman and chief executive of New Balance said.
Modern pentathlon comprises of five disciplines – shooting, fencing, swimming, show jumping and was first staged as a men’s event at the 1912 Stockholm Olympic Games. Women first competed in the event at the Sydney Games last year.
New Balance Athletic Shoe, the Boston, USA-based footwear provider, has renewed its four-year sponsorship of modern pentathlon until the Athens 2004 Olympic Games for an undisclosed amount.
