A television advertising campaign featuring Simon Taylor and Gordon Bulloch, based on the theme ‘bringing passion to Friday nights’, will be a key element of the campaign.
“The TV campaign will go out at prime time and will be seen by more than 90 percent of the adult population in the Scottish television area,” SRU spokesman Graham Law told sportbusiness.com.
In the most ambitious initiative since the launch of professional rugby union in Scotland supporters will see:
New identities for both teams - Edinburgh Rugby and Glasgow Rugby;
Increased media and TV coverage through SMG, British Eurosport, BBC TV, plus Radio Forth and Clyde;
Competitively priced season ticket offers - £60 for adults and £30 for under-18s and students. Additionally, supporters who attend five home games will be guaranteed the right to purchase a ticket for the Scotland v England and/or Scotland v France games in the 2002 Lloyds TSB Six Nations Championship;
Major television, radio, press and direct marketing campaigns;
New improved sponsorship deals;
New competitive fixture structure;
Dedicated single venues for matches;
Friday evening kick-offs;
Quality family entertainment programme;
Launch of new websites;
Future club and school initiatives;
Major drive to increase attendances;
Appointment of leading marketing professionals.
A high-profile and comprehensive marketing campaign, including a free Celtic League ticket offer, will launch the new face of professional rugby union in Scotland at Murrayfield today.
