Sport Media and Audience Data

IPL opener exceeds TV expectations - 23 Apr 08

The opening match of the Indian Premier League Twenty20 cricket tournament attracted twice as many Indian television viewers as expected.

Rally Ireland achieves record audience - 21 Apr 08

Rally Ireland attracted the biggest television audience for a World Rally Championship event in 2007, with 62 million viewers in over 180 countries.

Eurosport 2 reaches 30 million mark - 14 Apr 08

Pan-European broadcaster, Eurosport 2, passed the 30 million home mark, three years after its launch.

Eurosport Group expands in Central & Eastern Europe - 18 Feb 08

The Eurosport Group agreed a deal with RCS & RDS, a telecoms service provider in Central & Eastern Europe, to extend distribution of Eurosport 2 within the CEE territory.

Super Bowl breaks US TV sport record - 6 Feb 08

The US Super Bowl attracted over 97.5 million viewers on Sunday, making it the second most watched television programme in American broadcasting history.

Rugby and handball knock football off Euro Viewing perch - 31 Jan 08

Football was knocked off the top of the sports viewing charts in the majority of television markets across Europe in 2007, according to the annual survey by TV Sports Markets.

Super Bowl, the world’s most watched live TV sports event in 2007 - 17 Jan 08

The 2007 Super Bowl was ranked the world’s most watched live TV sports event last year according to Initiative Sports Futures’ ViewerTrack global trends report for 2007.

Beijing 2008 could bring in first live one billion audience - 7 Jan 08

The opening ceremony of the Summer Olympics in Beijing this year could become the first sporting event to attract a record total live audience of one billion, according to a report by global media communications agency Initiative Sports Futures.

Record audience for England rugby semi-final - 15 Oct 07

More than 12 million viewers in Britain – 51 per cent of the television audience - tuned in to watch England beat France in the Rugby World Cup semi-finals on ITV1.

Broadcasters strike gold with Women’s World Cup final - 2 Oct 07

TV broadcasters in Germany and Brazil, the two countries that took part in the 2007 Women’s World Cup final, set new records, despite the unfavourable time differences.