Stewart Mison is group managing director of AIM-quoted sports marketing firm the Parallel Media Group.
He has worked in sports and media marketing for all of his business career. He joined PMG full time in July 2010 having consulted to the Group for the previous two years.
Prior to joining PMG he created and was Managing Partner of futures sport+entertainment (www.futuressport.com) a specialist sports insights business within Interpublic Groups' digital communications group - Mediabrands.
Stewart's clients included: Manchester United, Roland-Garros; Tennis Australia; Cricket Australia; Ferrari; Department of Sport and Culture; and the
International Olympic Committee.
In the early 1990's Stewart was Director of Sponsorship at IMG and then for a period of 10 years ran his own sports and TV marketing consultancy before becoming Senior Vice President at Octagon with responsibility for advertiser funded programming.
He is married with two grown up sons. Outside of work Stewart is Chairman of a Theatre Charity and sits on the management board of the National Drama Festivals Association.
