Serenella Ciclitira (also known as M.Serena Papi), is non-executive director of Parallel Media Group.
The long term partner of PMG's chairman, David Ciclitira, Serenella was previously Group Managing Director of the company between 1992 and 2000.
Before joining PMG, Serenella was the Deputy Managing Director of the pan-European-satellite-broadcaster: Super Channel. Serenella also has proven success in sports management as the former commercial partner to the Italian Rugby Federation at the time when Italy joined the Six Nations She also managed the Italian racing driver Gimmy Bruni.
Serenella is an Honorary Fellow of the Royal College of Art and co-founder of Korean Eye.
