Pippa Collett is a leading sponsorship practitioner with an extensive client-side career at Shell, American Express and Rank Organisation.
Her global sponsorship experience covers the full spectrum from Ferrari in Formula One and the Athens Olympics to cultural projects including The Olivier Awards and The Unilever Series.
She joined Sponsorship Consulting in 2006 to work with blue-chip clients such as Siemens, Standard Chartered Bank and Nomura.
As vice-chair of The European Sponsorship Association, Pippa has led on key aspects of the developing sponsorship agenda including authorship of ESA’s Sponsorship Assessment & Evaluation Guidelines and introducing the concept of Continuing Professional Development.
Most recently she has developed ESA’s Sponsorship Agency Selection Process. Collett has had work published in the Journal of Sponsorship and the International Journal of Sports Marketing & Sponsorship, as well as a multiplicity of broadsheets, magazines and online media.
An acknowledged expert in the field, she is regularly invited to commentate on sponsorship issues by the BBC and CNBC broadcast networks.
As a real believer in raising standards of sponsorship practice, Collett also devotes time to lecturing for the Institute of Direct Marketing and the Incorporated Society of British Advertisers as well as debating sponsorship issues with conference audiences internationally. A Cranfield MBA, Chartered Institute of Marketing member and Founder Charter Marketer, Pippa has also been invited to judge the UK’s Hollis Sponsorship Awards and the Sport Industry Awards.
