Nigel Geach is a director of IFM Sports Marketing Surveys, the international sports market research company, responsible for the marketing and sales side of the business on a worldwide basis.
Having been involved with Sports Marketing Surveys since for over 20 years, he has seen the steady growth of the area of sponsorship evaluation as being a fundamental part of sponsorship activity.
Previous to Sports Marketing Surveys, he worked in the UK and America with multinational companies in the consumer durable industry after graduating in Business Management.
Nigel has been involved in sponsorship research since 1986 and has seen the massive growth of televised sport throughout the world.
He is a member of the European Sponsorship Association Board.
