Submitted by Melina Baetti on Thu, 10/09/2009 - 13:35
Lucien Boyer is the President and CEO of Havas Sports & Entertainment.
A graduate of ESSEC Business School, Boyer founded Lifestyle Marketing Group (LMG), a Saatchi & Saatchi sports marketing subsidiary in France, in 1991. Prior to LMG, Boyer was Director of Sponsoring for the Larrousse – Lola – Lamborghini Formula 1 racing team, where he developed a highly innovative marketing approach inspired by his earlier sports marketing work with the America’s Cup.
LMG was acquired by Havas Advertising in 1999 and eventually developed into Havas Sports & Entertainment, a global network of 20 offices lead by Boyer’s expertise and knowledge of the quickly changing communication world.
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