Louise Taylor is associate director-experiential at sports and entertainment marketing firm Capitalize.
She heads up a group of clients including Bacardi, Eristoff Vodka, Ray-Ban, Southern Comfort and PUMA. Her expertise running experiential campaigns, brand advocacy programmes and on-trade experiences, dates back a decade.
Previously, she was head of sports and events at Red Bull UK where, for seven years, she was the driving force behind Red Bull’s major brand building events, including bringing both the Red Bull Air Race and Red Bull Flugtag to London.
