As President, Octagon Marketing North America, Jeff Shifrin is responsible for the company's consulting, id8 (new business development, ideation and research) and specialized services groups.
Previously, Jeff managed Octagon marketing solutions, a one-stop, in-house shop he created in 1999 to provide clients with efficient access to creative, promotional and public relations services, a first of its kind for the industry.
Jeff's experience includes his tenure at Kraft/General Foods where he earned six Marketing Innovations Awards. In 1994, he left Kraft to become a partner at Ander Communications before joining Octagon predecessor agency Advantage International.
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