SportBusiness.com

David Atkinson

David Atkinson founded Space, the integrated marketing agency and it's sponsorship division - Space Sport & Entertainment.

Atkinson started his career with Cadbury's in Bournville before starting on the graduate scheme at FKB Carlson in 1991. Here he gained experience in sales promotion, direct marketing, telephone marketing and field marketing and worked with brands including Apple, Sony, Stella, Mercury One-2-One and Yellow Pages. After such a grounding, David wanted to expand his career into the fast moving world of media and moved to IMC in 1994 to work in the development of campaigns for the likes of Channel 4, Express Newspapers, and Bass Taverns. Some of this work enabled him to develop experience in sport with clubs such as Wasps RFC, West Ham United FC and Coventry City FC, as well as those media businesses.

After 4 years at IMC, he moved to Billington Cartmell to help to grow their sports skills working initially with Coca Cola and Carlsberg and also later with GlaxoSmithKline and Unilever. After 5 years of awards, wins, big budgets and high profile campaigns, and a spell as New Business Director, he set up integrated marketing agency Space in 2003.