Ardy Arani currently serves as Managing Director/CEO of Championship Group, Inc., a strategic marketing and creative services agency with a thirty year track record of developing and managing successful campaigns for Fortune 500 clients and brands. The company is noted for creating, managing and measuring highly leveraged sports and lifestyle sponsorship and marketing campaigns that achieve targeted business results. www.ChampionshipGroup.com
Arani is also Host of the “Insiders Report” on Race Day on Fox Sports Radio, the largest live motorsports radio show in the country, airing every weekend on over 225 FSR affiliates, and on XM Satellite Radio coast to coast. www.RaceDayOnFox.com
Civic:
• Served on board of the Atlanta Organizing Committee, the organization responsible for Atlanta’s successful bid to host the 1996 Olympic Games.
• Founding board of directors of the Atlanta Sports Council.
• Founding Chairman of TEAM Georgia, a Safe and Sober Driving Coalition working with the Atlanta Falcons, Braves, Hawks and Thrashers.
• Served on Advisory Board of the Women’s Sports Foundation.
• Finalist for the Atlanta Chamber of Commerce’s ‘Businessperson of the Year’ Award.
• Awarded the Sports Car Club of America ‘Significant Contribution to Motorsports’ award.
• A noted author and public speaker, he has addressed conferences, marketing associations, universities and business organizations throughout the world.
Career Highlights:
o Consulted on the development and negotiated the rights from the International Olympic Committee for the first and only IMAX large-format movie produced at the Olympic Games - “Olympic Glory”.
o Led the acquisition of a major motorsports and entertainment facility, Road Atlanta. Grew incremental revenue streams 200% in two years.
o Developed the marketing strategy and negotiated the rights for many Fortune 500 companies to make their initial foray into motorsports: M&M Mars, Unilever, Georgia-Pacific, Hershey Chocolate and others. Responsible for creating over $250,000,000 in sponsorship business within past decade.
o Created the first meat snack foods company co-owned by a NASCAR champion - Bill Elliott’s Awesome brand. Grew business from startup to national distribution, including WalMart, within two years.
o Consulted on development of “Race Day on Fox Sports Radio”. Race Day, now entering its 7th season, reaches over 225 markets, Grew program from 1 station and no sales to 225 affiliates in five years.
o Consulted and guided the launch of the US operations of iMedia8.com, a UK-based new media and internet solutions provider, and RealView.tv a provider of interactive streaming video.
