SportBusiness.com

Aces Middle East is a Dubai-based sports marketing and management company with two defined objectives – to own cricket in the Middle East and to build brands through sport. The main areas of the business are:

Talent management – managing the commercial rights of players and incorporating strategies to provide players with a more professional management. Currently Aces Middle East has a heavy focus on Pakistan after having signed Mohammed Aamer, Wahab Riaz, Azhar Ali and Nasir Jamshed.

Sports marketing – working with brands to create sport-based propositions that achieve their marketing and business objectives. This can include sponsorship and activation, events, PR and marketing.