SportBusiness.com

141 Worldwide is all about Behavior Transformation™. We focus less on the messages a consumer is sent top-down through media, and more on the way a consumer will respond behaviorally to a brand interaction. We seek to understand how consumers choose brands, what influences behavior at the point of sale and how the trade impacts that process. We create programs that build both brand sales and brand equity. When we deliver the right brand experience, sales grow at the same time in which attitudes improve. 141 Worldwide knows how to create compelling brand experiences; from the most simple activation work to complex channel planning. We work with marketers who are committed to building their brands non-traditionally and value brand consistency both locally and globally. [Source]