This is a new event and is part of a two day focus on mobile opportunities alongside the mGaming Summit (25th April) held the day before.
ENGAGING MOBILE FANS & AUDIENCES
Mobile communication is now a primary content distribution channel. It’s crucial for building brand awareness and is one of the very best ways to generate audience participation by enhancing the live experience. Supporting research also suggests that mobile attracts new, younger, sport -minded customers that represent a lucrative new market segment.
With the ever increasing penetration of smartphones and tablets, the race is on to deliver exciting high value “on the move” interactive propositions that will complement and augment both the online and real world experience and deliver an array of untapped revenue streams.
This event will also reveal how mobile technology can improve on a variety of traditional systems by saving time, improving efficiency and scoring environmental points - as [eco-friendly] digital mobile commerce replaces paper-based ticketing, CRM and other out dated marketing processes.
TIME TO MOBILISE YOUR SPORT
The sport industry is already seeing an influx of mobile technologies that connect fans to events, teams, brands and the athletes themselves - through mobile websites, apps and social media. But mobile can impact every facet of the sporting ‘journey’ from marketing events and ticketing through to merchandising and live “in-play” betting. MSS presents the business cases for all these mobile applications and reveals how on-going revenues can be generated with techniques that keep fans “sticky” and engaged between games or events - in a way that creates a unique and highly valuable on going customer relationship.
Expert representatives from both the mobile and sporting sector will explain how mobile technology can be successfully be deployed and provide clear guidance on how best to implement a successful mobile strategy in your sports business.
