Following the sell-out events in London we head to Manchester with a new courses led by Graham Hollins (ex-Octagon, Australian Rugby Football Union and Unilever).
“Advanced Sponsorship Selling”
14th June 2012, Manchester
The most successful sponsorships have been both developed and sold using a thorough knowledge of all the best techniques. In a competitive market and with sponsorships needing to be even more accountable, those with the most strategic approach win.
This highly interactive workshop focuses on some of the key aspects of sponsorship selling and takes a deeper dive into the subjects. With a greater number and more detailed cases, it is designed for people who understand the basics but want to know more and to perfect their skills.
Course Content:
- Optimising your Property
- Effective Targeting
- Networking
- Writing that gets noticed
- Pitching to win
- Negotiation
Performance Outcomes
- A strategic approach to sponsorship
- Better customising of your property
- Networking techniques
- How to be more effective on paper and in person
- Negotiating techniques
- In-depth analysis
Training Delivery
• Industry best practice
. Key principles
. Practical examples in detail
• The latest data from the industry
• The latest strategies
• Practical solutions and creative ideas that can be immediately implemented
A comprehensive Workbook will be provided for every delegate at each workshop, including:
- Case studies
- Tools and templates
These courses can be taken together or separately, depending on the specific needs of the individual. A six month subscription to SportBusiness International magazine is included for everyone attending a course. Places for each training day are strictly limited to 25.
