Sport Marketing and Sponsorship

Barloworld extends cycling sponsorship - 8 May 08

Industrial brand management company, Barloworld, has agreed to extend their sponsorship of Pro Continental cycling team, Team Barloworld, until 2009.

A1GP secures new sponsorship deal - 8 May 08

Dutch watch manufacturer, TW Steel, has agreed a three-year sponsorship deal with A1GP to become the Official Timing and Watch Partner for the A1GP World Cup.

Toyota to end cycling sponsorship - 6 May 08

Car manufacturer, Toyota Motor Sales USA, has announced that it will not renew its sponsorship deal with the Toyota-United professional cycling team when its three-year contract expires in December 2008.

Federer and Mercedes sign China partnership - 30 Apr 08

Mercedes-Benz China have entered into a multi-year advertising and strategic marketing partnership with Roger Federer.

Olympic sponsors win high interest in China - 29 Apr 08

Average worldwide interest in the Olympic Games is at 52 per cent according to a new survey from SPORT+MARKT and unprompted awareness of Olympic Sponsors in China shows high interest and good results, especially for international brands.

TOKYO 2016 adds two new sponsor - 29 Apr 08

Tokyo 2016 added two new sponsors All Nippon Airways and the East Japan Railway Company to its official partners.

Hilton signs three year extension with Vodafone McLaren Mercedes - 29 Apr 08

Hilton Hotels signed an extension on its long-term sponsorship agreement with Vodafone McLaren Mercedes, which will see the partnership continue for a further three years.

New Twins stadium adds $1.2 million in revenues - 28 Apr 08

The Minnesota Twins new baseball stadium is set to generate between $1.2 billion and $1.5 billion in additional revenue for the club.

Cricket Ireland wins new sponsor - 28 Apr 08

Cricket Ireland agreed a deal with RSA to sponsor for the country's national teams.

EDS extends Byron Nelson Championship deal - 25 Apr 08

Technology services company EDS has extended its commitment as title sponsor of the EDS Byron Nelson Championship PGA Tour event with the sponsorship now running through 2014.