Sport Marketing and Marketing Research

Be part of the Ultimate Sports Marketing Agencies survey - 28 Feb 08

The April issue of SportBusiness International will include our most comprehensive survey of sports marketing agencies worldwide.

NZRFU signs up Ogilvy - 30 Nov 07

The New Zealand Rugby Union agreed a deal with Ogilvy as its exclusive advertising agency.

CHELSEA AND DISNEY IN SOCCER PARTNERSHIP - 16 Jul 07

Chelsea Football Club is teaming up with the world's leading entertainment company, The Walt Disney Company, in a long-term agreement. The move is part of Chelsea’s business strategy to become the world’s biggest club brand.

BEIJING FACES SIGNIFICANT AMBUSH MARKETING THREAT - 23 Apr 07

Ambush marketing activity from non-Olympic sponsors is set to be a significant issue for the Beijing Olympic organisers, according to research from Beijing-based consultancy R3 and CSM.

MERGER FOR AUSSIE RESEARCH FIRMS - 23 Feb 07

Sports Marketing Surveys has further expanded its existing global research network with the merger of their Australian office with that of S-Comm Australia.