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Sport Marketing and Education

Welcome to the sport brands and sports marketing area of the sport business website. We hope that these news stories on sports marketing and sports marketing education are of interest and use to you. Remember to check back regularly for up-to-the-minute updates on the latest news stories in the area of sports brands, sports marketing, and sports marketing education. If you can’t find the information you’re looking for here, simply click on another category on the left or search sportbusiness.com.

CHELSEA AND DISNEY IN SOCCER PARTNERSHIP - 16 Jul 07

Chelsea Football Club is teaming up with the world's leading entertainment company, The Walt Disney Company, in a long-term agreement. The move is part of Chelsea’s business strategy to become the world’s biggest club brand.

BARCLAYS SPACES FOR SPORT SCOOPS AWARD - 23 Mar 07

Barclays Spaces for Sports was awarded the Best Grass Roots Sports Sponsorship at the Hollis Sponsorship Awards.

ESA CHALLENGES MOVES TO END ALCOHOL SPONSORSHIP - 6 Mar 07

The European Sponsorship Association (ESA) to challenge the issues surrounding alcohol sponsorship with news of proposed legislation to ban alcohol branding on replica sports kit for children.

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