The Awards, presented last night at a Black Tie Ceremony at Lords Cricket Ground, London, are now in their third year and recognise the innovation and skill of the people and organisations that make sports events happen.
Such is the growth in popularity and scope of the Awards since their inception, that over 150 entries were received and over 200 guests attended the Ceremony. A panel of distinguished international judges, including newly elected IOC Executive Committee member Sir Craig Reedie, certainly had their work cut out in deliberating the short listed entries, before awarding Gold, Silver and Bronze Awards in each category.
The Outstanding Contribution Award went to IOC Executive Director, Olympic Games, Gilbert Felli for his work within the Olympic movement. His role in overseeing one of the most sprawling, complex events in sports is immense, from, this year, producing the technical evaluation of the four 2016 candidate cities to overseeing progress on the first Youth Olympic Games. Sir Craig Reedie, collecting the Award on Felli’s behalf said: “Gilbert Felli’s work on the Summer Games, the Winter Games and now the Youth Games is just incredible. He is Mr Olympic Games.”
The Awards celebrated the outstanding events, organisers and individuals in each category, but this year more than ever before, the judges also felt they highlighted the breadth and creativity within the events sector with the inclusion on the short list of entries such as the BUPA Great City Games Manchester, the 17th Golden Oldies Rugby festival and the GAA All Ireland Quarter Finals.
Full List of Awards Winners
- Brand Presentation
- GOLD: MasterCard Worldwide for the UEFA Champions League Final
- JOINT SILVER: McLaren Marketing Limited for the Formula One Grand Prix Season
- JOINT SILVER: The Look Company for the Sony Ericsson WTA Tour Championships
- Event Look
- GOLD: Fast Track for the UK School Games
- SILVER: ICC World Twenty20 Team (part of the ECB) for the ICC World Twenty20
- BRONZE: Designwerk for the Victoria Cup
- Event Marketing
- GOLD: ICC World Twenty20 Team (part of the ECB) for the ICC World Twenty20
- SILVER: Fast Track for the Aviva London Grand Prix
- BRONZE: Munster Rugby for the Munster vs New Zealand Game
- Event Overlay & Facilities
- GOLD: GL Events and Oasys for the FIFA Confederations Cup South Africa
- SILVER: Nova International Ltd for the BUPA Great City Games Manchester
- BRONZE: NUSSILI (Schweiz) AG for the Sony Ericsson WTA Championships
- Event Services
- GOLD: Creative Technology Limited for the European PGA Tour
- SILVER: Gameday Management Group for the Super Bowl XLIII
- BRONZE: Aesthetics Models and Events Ltd for Major Sporting Events in 2009
- Hospitality & Travel
- GOLD: Keith Prowse for the Twickenham Experience Rugby Hospitality
- SILVER: Sportsworld Group Ltd for the British Tennis Series
- BRONZE: Air New Zealand Holidays for the 17th Golden Oldies World Rugby Festival Edinburgh
- Mass Participation
- GOLD: Nova International for the BUPA Great Manchester Run
- SILVER: IMG Mass Participation Sports for the Mazda London Triathlon
- BRONZE: Diamond Sports Events for the Bournemouth Sevens Festival
- Outstanding Contribution Gilbert Felli Security
- GOLD: Sword Event Guard International for the Volvo Ocean Race, the Galway Stopover Festival
- SILVER: Controlled Solutions Group for the World Fire-Fighter Games
- Sports City
- GOLD: Victorian Major Events Company for the City of Melbourne
- SILVER: Senate Department for the Interior and Sport for the City of Berlin
- BRONZE: Qatar Olympic Committee for the City of Doha
